Scandinavian DesignLab is an independent design agency based in Copenhagen, Denmark with representation in Shanghai, China.
Identity – is our core business with the vision of building corporate souls which actually identify and distinguish, and envisioning product brands that connect with the target, build preference and win the battle at the moment of truth.

PHILOSOPHY

our vision by being:
Green – as in: every future sheet in our book is blank and ready for a new beginning that we can’t wait to help create.
Wild – in that we insist on remaining untamed. Accepting no conventions in the pursuit of the right solution for each individual task.
Clear – meaning that we are green and wild with a purpose. Behind every task there is a client with a goal. Our job is to help them reach it and even push them beyond - with stringent and aesthetic solutions.
SERVICES
services such as:

provide revolve
around the creation
of a true and strong
brand identity.
Our aim is to help our clients breathe life and sincerity into their brand – and make it more than just a name.
We will use all of the tools we have to refine and develop your unique story – and make it come alive. We believe you will realise that communicating with your surroundings becomes so much easier if your core identity is well defined, From the Corporate Website to the back of the package on the shelf.
The future belongs to the true and the trusted. The future belongs to those who define, live and communicate their Identity.
PROCESS

creatively translate
the vision and
strategy of our
clients to visual and
vibrant stories.
Through the years and together with our clients we have created a process that allows us to work with all the aspects of identity development.

CLIENTS
and organisations
we are proud to
have worked with.
1-1 Arkitekter
1st Advisory Services Ltd.
2pm
6agency
Air Littoral
Alectia
AM Denmark A/S
Babyshop
BaneDanmark
Bestseller
Blumøller
BMG
Body SDS
B&O
b.young
Carlsberg
Carlsberg Asia
Carlsberg House of Beers
Cathrine Raben Davidsen
Creative Circle
Dagrofa
Dako Cytomation
Danmarks Skibskredit
Danmarks Teaterforening
Dansac
Danske Bank
DTU - IMM
Dyrberg/Kern
Dyrup
EasyLock
Ecofys
Econcern
EDN
Eitzen Group
Estrella
Faxe Bryggeri
FC Nordsjælland
Filmkontakt Nord
Fristads & Co.
Great Greenland
Group Smoby
Hedegaard
Horn Food
Invasion
ISO
IT-Universitetet
Karen by Simonsen
Kodak
Kunsthallen Nikolaj
Kwintet
Lagkagehuset
Landora
LEGO
Mannaz
Mark Fairwhale
Matas
Milupa
Munthe + Simonsen
Mørkegaard Design
Nasa
Nestlé
Nikoline Liv Andersen
Nordisk Tobakskompagni
Novo Nordisk Servicepartner
Nutana
Nutricia
Nørrebros Teater
O. Kavli
OS Film
ParisTexas
Portfolio Cph
Pressure
PriceWaterHouseCoopers
Republique
RH Arkitekter
Riemann & Co.
Samsung
Select Sport
Scandinavian International Management Institute
Skagen Design
SKAKO
Slide
Sony Music
Stryhns
Style Counsel
SuperBest
Swush.com
Team Grace
The Sandwich Club
Tholstrup Cheese
TOMS Gruppen
Trygfonden
Ubisoft
Unik Optik
Unilever
Velux
Vigilante
VisitDenmark
Vækstfonden
Wenaas
Wokshop
X-Ray
Yarpivo Russia
Young Care
Zacco
Zentropa
Ørestadsselskabet
Ørgreen Optics
MANAGEMENT




CEO
FOUNDER
Anne-Mette Højland
2004 Scandinavian DesignLab
Founder / CEO
2003 Futurebrand Scandinavia Account Director
2001 TV-Shop Europe GmbH
Frankfurt
Vice President
1999 Jack Of All Games
Managing Director
1997 Egmont Entertainment
Vice President, Games
1995 Nordisk Film Home
Entertainment
Product Manager, Games
1994 Playtime Distribution, Oslo Marketing Co-ordinator
1993 MSc Marketing & General Management
Copenhagen Business School
CREATIVE DIRECTOR
FOUNDER
Per Madsen
2004 Scandinavian DesignLab
Founder / Creative Director
1999 Futurebrand Scandinavia
Partner / Creative Director
1992 Box Design
Founder / Creative Director
1988 Zangenberg & Lemboum
Art Director
1988 Danish Design School
Graphic Designer
STRATEGIC CONSULTANT
Steen W. Hamburger
2012 Scandinavian DesignLab
Strategic Consultant
2005 Efuah Consult
Founder
2004 Oracle
Marketing director
2000 Globelot.org
Founder/CEO
1997 Envision FCB
Director
1993 BBDO Business Communications
Client Service Director
1990 Kremer & Förster Agentur für Werbung, Düsseldorf, Germany
Account Director